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  • Writer's pictureDavid Connolly

Celebrating 50 Years with the Seal of Cotton

Updated: May 19, 2023

In 1973, the Seal of Cotton was established to represent Cotton Incorporated as well as cotton growers and cotton fiber around the world. Now, 50 years later, the Seal has become an iconic symbol, globally recognized by consumers and the textile industry.

This also stands to be a meaningful licensing deal for apparel makers, as 82 percent of consumers say the Seal makes them feel they can rely on the product/brand associated with it, according to Cotton Incorporated’s 2023 Seal of Cotton Survey. Additionally, 81 percent of consumers say a brand using this logo is helping them make an informed buying decision. And 79 percent say brands using the seal make their buying decisions easier.

This month, as we celebrate the 50th anniversary of the Seal of Cotton, we are proud to know it has become a symbol that shoppers can trust, inspiring confidence in a product’s comfort, durability, and versatility.

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