A new report published by Transformers Foundation investigates the use – and misuse – of data on the sustainability of the cotton sector, and aims to equip brands, journalists, NGOs, consumers, suppliers and others with the skills and understanding to use data accurately and transparently.
The report, Cotton: A Case Study in Misinformation debunks some of the commonly-shared ‘facts’ about cotton and textile production, such as the idea that cotton is an inherently ‘thirsty crop’, or the amount of water required to create a t-shirt. It also addresses commonly-cited claims about the use of pesticides in cotton farming. In both cases – water and pesticides – the report aims to provide current and accurate claims along with advice on how to use them without misleading audiences.
Damien Sanfilippo, Better Cotton’s Senior Director, Programmes contributed to the report and is quoted throughout:
The authors end with a set of calls-to-action, including to:
Send in information and new data to the foundation
Make data about environmental impacts open-source and publicly available
Co-invest in filling in data gaps
Establish a global fashion fact-checker
Read the report here.
Transformers Foundation ‘represents the denim supply chain: from farmers and chemical suppliers to denim mills and jeans factories’.