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Writer's pictureDavid Connolly

Why Australia



An ideal business destination


Australia is a reliable partner for trade and a top investment destination. We are safe, prosperous and talented. Our innovative economy attracts investment from multinational companies, startups and research organisations globally. Australia is a natural gateway for global trade. It offers an open economy with perfect access to the dynamic Asia-Pacific markets.


Our nation is diverse, multicultural and welcoming, boasting a highly-educated and innovative workforce. Our unique lifestyle makes it easy to attract and keep the world’s best talent. There are countless reasons why Australia is the right place to invest.


Benchmark Report:


The Why Australia Benchmark Report is a valuable resource for decision-makers involved in foreign investment. As investors evaluate their future investment and growth strategies, this report highlights Australia's competitive advantages. It underscores why Australia is an ideal destination for investment.



Our outperforming economy


Australia consistently grows faster than other advanced economies. During 2019 to 2024, our economy is forecast to have grown by 11.1%. This will outpace the average of 7.8% growth for advanced economies. Over this period, we will have matched growth in the US, almost tripled the expansion in the Euro Area, and recorded growth that is 5 times the rate of the UK.


Australia is also forecast to continue to outperform our peers over the next 5 years to 2029. As a major regional exporter, our outlook partly reflects the prosperity of our major trading partners. This includes India, China and the Association of Southeast Asian Nations (ASEAN)² economies.



Proximity to Asia’s powerhouse economies


Australia benefits from Asia’s prosperity. In 1981, Asia accounted for just 21% of global GDP with this share expected to reach 45% by 2026. Most of Australia’s principal export partners are located in Northeast and Southeast Asia. A network of 18 free trade agreements gives Australian companies preferential access to these fast-growing markets. Asia’s middle class is growing strongly with an anticipated 3 billion consumers by 2030. This will trigger increased demand for Australia’s top exports:


  • resources and energy 

  • agriculture 

  • education

  • tourism 

  • healthcare services.⁴



Foreign investment reaches A$4.7 trillion


Australia is a standout destination for global investors. Since 2003, the stock of Foreign Direct Investment (FDI) in Australia has risen by an average of 7.1% each year. Other forms of foreign investment – including portfolio investments – have grown by 8% per year. This strong growth has resulted in the value of foreign investment in Australia reaching A$4.7 trillion. Confidence in our economy means Australia has bucked global trends. When FDI in Australia surged by 9% in 2022, the total stock of global FDI dipped by 6%. Over the past 2 decades, foreign investment has had a growing role in Australia’s economy. As a percentage of GDP, the stock of foreign investment has grown from 129% in 2003 to 181% in 2023.









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